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How To Keep Your Home’s Air Clean and Healthy

With all the responsibilities that come along with homeownership, it’s easy to fall victim to forgetting about the importance of indoor air quality. Whether you’re concerned about health, safety, or comfort, air quality can create all kinds of issues within your home, especially for anyone who is sensitive to contaminants and allergens like pet dander, […]

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18 Gifts You Were Really Wishing For

18 Gifts You Were Really Wishing For There are certain things you might feel awkward asking for from, say, your in-laws (a futuristic vibrator comes to mind). And maybe that watch in a little orange box from your SO was a bit of a long shot. Plus, the best part of doing all that gifting […]

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10 Easiest Tricks for Wide-Awake Eyes (from a Top Makeup Artist)

10 Easiest Tricks for Wide-Awake Eyes (from a Top Makeup Artist) Try makeup artist Jillian Dempsey’s new cooling prebiotic eye sheet masks—we leave them on clean skin for a few minutes in the morning, while we sip an oat milk latte and catch up on the news—and go through the day looking noticeably more fresh-faced and […]

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What’s Cleanical Skin Care?

What’s Cleanical Skin Care? The rap against clean skin care—that it was only about pretty-sounding herbs and never about science—has never been accurate, and now a new, rapidly growing category within clean beauty, “cleanicals,” is proving it. At goop, we’re proud to be part of it, and proud to be science-backed, with the clinical results […]

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How to Make Use of Your Entire Wardrobe

How to Make Use of Your Entire Wardrobe With two days left in 2020, we’re in major manifestation mode: herd immunity (huge shout-out to scientists), hugging friends (if your love language is physical touch, hang in there), and wearing something other than sweats (miss you, #ootd). The first two will happen in time, but getting dressed […]

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Vitamixes, Floss, and Salt Scrub: Our Desert Island Picks

Vitamixes, Floss, and Salt Scrub: Our Desert Island Picks The task was to choose a desert island item, no other instructions. For some of us at goop, this meant picking the products we love the most that’d we miss if we were truly stuck on an island, even if they were a bit unpractical. For others, […]

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The 12 Best Books of 2020

The 12 Best Books of 2020 Our favorite novels of the year, plus a book of essays by a legend, a poetry collection by a new kind of Instagram darling, and two exceptional memoirs. Luster by Raven Leilani Raven Leilani’s debut novel is about a twentysomething Black woman named Edie who is working in publishing […]

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A Few Ways to Support Organizations Feeding People in Need

A Few Ways to Support Organizations Feeding People in Need We love food. And we love the opportunity to share it—at a table with others when we can, but also by dropping off goods at a local food pantry, picking up groceries for an elderly neighbor, and making donations to organizations that can get meals […]

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The Brow Whisperer

The Beauty Closet Questionnaire The Brow Whisperer goop beauty editors Jean Godfrey-June and Megan O’Neill love to ask—and answer—questions. On their podcast, The Beauty Closet, they’re doing both. To familiarize you with each week’s guest, we came up with a goop beauty (and life) questionnaire. THIS WEEK WE’RE TALKING TO: Jimena Garcia, top LA brow […]

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How to Get Through the Holidays Alone

How to Get Through the Holidays Alone How to Get Through the Holidays Alone The holidays this year might feel like a mixed bag of emotions. For some, being away from family during this season can be difficult, so we talked to two psychiatrists about how to cope—starting with having those difficult conversations with friends and […]

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